Media Plan Case Competition / Washington Media Scholars Foundation

As its website says, “Washington Media Scholars Foundation provides the opportunity for college students to gain firsthand knowledge of the public policy advertising field, and to meet--and potentially work for-- leaders in the media industry.  The foundation organizes programs that connect deserving students with top executives from broadcast, cable, radio, digital, print, media research, planning and placement, public policy and major trade associations.”

 The Competition “challenges students to think strategically, take advantage of original methods of communication, and dive into the deep-end of marketing impressions, numbers and budgets. . . .  Teams of two have four weeks to create a strategic media plan based on a hypothetical special election referendum issue. Students work with actual, real-world, data from leading national research and ratings firms to create a media plan that will make the most effective impressions on their target voter. . . .  We realize that some students may not have the knowledge or background necessary to create an in-depth strategic media plan. That’s why we have created a step-by-step guide to participation, a suggested reading list and an online tutorial.”

Students are allowed to participate in the qualification round as individuals. Should they make it to the next round of the competition, they will be paired with another successful applicant. Teams who make it to the second round will have a 1 in 5 chance to make it to the finals in Washington, D.C.

You can find full information regarding the competition here.  The deadline to apply is February 12, 2013.